What is the importance of trademark protection?

A trademark enables you to establish brand recognition in the marketplace and distinguish your goods or services from those of your competition. Your trademark may consist of a word, phrase, symbol, or design — or a combination of those elements — that distinctively identifies your business or creations and provides protection for your brand. Having a strong trademark can substantially improve the effectiveness of your marketing efforts.

Trademark registration with the United States Patent and Trademark Office (USPTO) is crucial to establishing and protecting enforceable legal rights in a trademark. Especially for individuals and businesses with an online presence, registration is essential to creating nationwide legal rights in your trademark. Having a registered trademark facilitates protection of your trademark and enforcement of your legal rights against infringers, counterfeiters, and scammers.