Intellectual property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, and images used in commerce. Intellectual property is protected by laws that grant exclusive rights to the creators or owners of these creations, allowing them to use and control their creations for a limited period. IP protection encourages innovation, creativity, and economic growth by providing incentives for individuals and businesses to invest in new ideas and creations. The primary types of intellectual property are patents, trademarks, copyrights, and trade secrets.
Intellectual property attorneys are experienced in the intricacies and nuances of the laws that apply to intellectual property rights. Sarah Walkington is a registered patent practitioner with the United States Patent and Trademark Office with over 20 years of experience in IP law. Sarah assists clients with a full range of intellectual property legal services, including counseling on IP rights, securing IP protection, and enforcing IP rights.
Protecting your intellectual property from unauthorized use involves several proactive steps.
Securing a trademark registration from the United States Patent and Trademark Office (USPTO) enables you to protect a word, phrase, symbol, design, or combination of those elements that you use to distinctly identify your business or product.
A trademark enables you to establish brand recognition in the marketplace and distinguish your goods or services from those of your competition. Your trademark may consist of a word, phrase, symbol, or design — or a combination of those elements — that distinctively identifies your business or creations and provides protection for your brand. Having a strong trademark can substantially improve the effectiveness of your marketing efforts.
Trademark registration with the United States Patent and Trademark Office (USPTO) is crucial to establishing and protecting enforceable legal rights in a trademark. Especially for individuals and businesses with an online presence, registration is essential to creating nationwide legal rights in your trademark. Having a registered trademark facilitates protection of your trademark and enforcement of your legal rights against infringers, counterfeiters, and scammers.