Why should I register my trademark?

A strong trademark enables you to establish brand recognition in the marketplace and distinguish your goods or services from those of your competition. Trademark registration with the United States Patent and Trademark Office (USPTO) is crucial to establishing and protecting enforceable legal rights in your trademark. Especially for individuals and businesses with an online presence, registration is essential to creating nationwide legal rights in your trademark and enforcing those rights against infringers and counterfeiters.